About Us

We're a team of procurement professionals who got tired of watching the same plays run on both sides of the table — and nobody getting better at the game.

We've sat across from thousands of sellers, CSMs, and buyers. We've seen every pitch, every tactic, every “best and final” that wasn't. We've watched sales reps cave on pricing they should have held. We've watched procurement teams accept proposals they should have challenged. We've watched customer success managers give away renewals they should have defended. The same mistakes, over and over — because nobody practices before the real thing.

That's why we built Binaurals.ai. We believe the best negotiators aren't born — they're practiced. And until now, nobody had built a tool that lets you sit across from the other side, feel the pressure, and sharpen your instincts before there's real money on the line.

Our AI is powered by our own Proprietary Negotiation Intelligence developed from over a decade of procurement experience managing 1,000+ supplier relationships. It's not generic advice pulled from a textbook or a TED talk. It's not BATNA. Not MEDDIC. Not MEDDPICC. It's not “win-win.” It was built in the trenches — from real deals, real pressure, and real dollars on the table. It sees the game from every side — sales, procurement, customer success, buyers — because we've played every side.

Whether you're preparing for a deal, defending a renewal, or just trying to figure out what the other side is going to throw at you — we built this so you walk in ready.